| Module | Topics | No. of Hours |
| I | Fundamentals of Retail Management 1. Basic concept of Retailing, Types of Retailer, Multi-Channel retaility organised retaility Organised Retailing in India, Retail Market Strategy, Retail Format and target market, Growth Strategies, Pricing Strategy. Consumer behaviours, Determinants of consumer behaviour, Consumer Marketing strategy, Consumer decision making Process, Organisational consumers Behaviour, Post purchase behaviour. 2. Service Retailing- Importance of service retailing and its Challenges. Consumer Behaviour in Services zone of Tolerance, Service Perception and Expectation, Service strategy, Service triangle, marketing mix, Marketing segmentation. |
10 |
| II | Merchandise Management 1. Merchandising Philosophy, Merchandising plans, Merchandise budget, financial inventory control, Pricing Strategy. Basics of visual Merchandising, Retail Store site and design, Store layout, Image mix, Store Exterior and Interior, Color Blocking, Signage and Understanding Material Planograms, Window Display. |
10 |
| III | E-Retailing -Introduction: The concepts of E-Commerce, E Business and E- Marketing, Evolution of E-Commerce, E-Commerce Vs Traditional Commerce, Network infrastructure for E-Commerce, Internet, Extranet. E-Commerce Consumer Applications, Organisation Applications, Procurement Online Marketing and Advertisement, Online Interactive Retailing, E-Commerce Business Models: B2B, B2C, C2C, B2 Government, Government to Government. -E-Marketing: Information based marketing, E-Marketing Mix – Cost, Connectivity, Convenience, Customer, interface, Speed of delivery. Web retailing, Process of website development. E-Retailing/reverse Marketing. Electronic Payment Systems: Introduction to payment systems, On-line payment systems-Prepaid E payment systems, Post – paid E-payment systems, E-Cash or Digital Cash, E-Cheques, Credit cards. Smart cards, Debit cards. |
10 |
| Practical | ||
| Product based Store Layout Product Segmentation Product Mix Window Dressing (display) Analysis of Online Retailing(Product based) Indexing of product based online retailer Payment App Procedure Case studies Practical Sessions by Industry Experts, covering all aspects of Retailing. |
30 | |
| Project/ Field trip: Relevant field/ Industry Visit. |
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Retail Management
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