The Bachelor of Mass Media (BMM) in Commerce is a three-year undergraduate program that combines the principles of commerce with the study of mass media. This course is designed to prepare students for careers in media, communication, and business, emphasizing the impact of media on commerce and society.
Objectives:
- To provide a comprehensive understanding of mass media theories and practices within a commercial context.
- To develop skills in communication, marketing, and media management.
- To prepare students for diverse roles in the media and entertainment industry.
Course Structure: The BMM program typically includes a mix of core and elective courses, such as:
- Introduction to Mass Communication
- Media Laws and Ethics
- Principles of Marketing
- Advertising and Public Relations
- Digital Media and E-Commerce
- Business Communication
- Media Research Methods
- Event Management
- Multimedia Production
Learning Outcomes: Upon completion of the course, students will be able to:
- Analyze the role of media in shaping public perception and influencing commerce.
- Create effective marketing and communication strategies.
- Understand legal and ethical issues in media and advertising.
- Produce and manage media content across various platforms.
Prerequisites:
- Completion of higher secondary school certificate (10+2) or equivalent.
- A keen interest in media, communication, and business is beneficial.
Career Opportunities: Graduates can explore a range of career options, including:
- Marketing Executive
- Media Planner
- Public Relations Specialist
- Content Writer/Editor
- Digital Marketing Manager
- Event Coordinator
- Brand Manager
Further Studies: Graduates may pursue advanced studies such as:
- Master of Mass Communication (MMC)
- Master of Business Administration (MBA) with a focus on Marketing or Media Management
- Specialized certifications in digital marketing, media production, or public relations.
The BMM in Commerce program offers a unique blend of media studies and commerce, equipping students with the skills needed for success in the fast-paced media landscape. It is an excellent choice for those interested in the intersection of media, communication, and business.